You can't go on hiding it forever - talk about sexually transmitted diseases.
Persons with sexually transmitted diseases are encouraged to inform their sex partners of their diagnosis, even if this is not always easy.
The slogans "You can't hide it forever..." and "Say it however you want, but say it..." urge people with STDs to inform their sex partners of their diagnosis. So they too can be tested and treated if necessary. Because even unnoticed, venereal diseases can have serious consequences for health. And even if someone has no symptoms, she or he can pass on the infection.