Campaign history

The first Swiss campaign for HIV prevention launched in 1987. Ever since, the Swiss Federal Office of Public Health (FOPH) and its partner organisations have been informing the population on a yearly basis with up-to-date spots and posters about protecting themselves against HIV. It began with STOP AIDS, followed by LOVE LIFE – STOP AIDS and, starting in 2005, LOVE LIFE. Since 2011, the campaign has also been informing the population about other sexually transmitted infections (STIs).

The goal of the LOVE LIFE campaign is to educate the population about HIV and STI risks and protection. It explains how an HIV infection can be prevented and informs about other sexually transmitted infections (STIs). The two safer sex rules and the Safer Sex Check are essential parts of the campaign.

Partners

The LOVE LIFE campaign is funded by the Swiss Federal Office of Public Health (FOPH). Campaign partners are the Swiss AIDS Federation and SEXUAL HEALTH Switzerland.