‘Get it on’

The new LOVE LIFE campaign by the Federal Office of Public Health, the Swiss AIDS Federation and SEXUAL HEALTH Switzerland is running under the slogan ‘Get it on’. The slogan conveys in a play on words what LOVE LIFE is all about: the pleasure and fun of sex, and that wearing a condom should be standard practice. True to the spirit of LOVE LIFE, the message isn’t ‘stop, danger!’, but to have safe sex. The four scenes featured in the campaign show when ‘safer sex’ begins in different situations. The familiar LOVE LIFE logo takes on a new role. It is no longer simply the name of the campaign that appears on publicity material, but instead serves as both message and instruction manual in the shape of a condom wrapper being opened at the appropriate moment.