Let’s talk about safer sex
Your questions, your stories, your issues. We address them, talk about them and help you make sense of them.
Dialogue with young people is now the focus of the LOVE LIFE campaign, run by the Federal Office of Public Health (FOPH), the Swiss AIDS Federation and SEXUAL HEALTH SWITZERLAND. The campaign specifically targets adolescents and young adults aged between 16 and 26. Safer sex will affect them all sooner or later, but the questions and challenges are often very different.
The campaign creates a space for open discussion and addresses topics that young people actually care about. The perspectives of adolescents and young adults are explained by experts and continued in a variety of formats. LOVE LIFE therefore provides information, offers guidance and shows people how to talk about safer sex. For personal recommendations on protection and testing for HIV and other sexually transmitted infections (STIs), the campaign continues to refer people to the Safer Sex Check.
The LOVE LIFE campaign mainly takes place on social media. In order to engage with young people where they spend their free time, the campaign also relies on collaboration with everyday leisure facilities frequented by young people. By drawing on existing channels to reach the target group, prevention topics can be highlighted and relevant information can be shared in places where they will have an impact.
The Storyhole is a physical mobile box that is placed at locations where young people spend their time. The idea is that they can voluntarily – and for the most part anonymously – share their experiences, questions and concerns around safer sex, sexual health and sexuality.
The input received will be directly integrated into the various LOVE LIFE campaign content, including a videocast and other short video and static formats for social media. Selected topics will be picked up on, discussed with guests and explained by experts drawing on reliable information.
Young people can also take part online and share their experiences or questions via social media.
Did you use the Storyhole and want to withdraw your comment? You can withdraw your consent here:
Previous campaigns
The first Swiss HIV prevention campaign dates back to 1987. Ever since, the Federal Office of Public Health (FOPH) has been working with partner organisations to run annual awareness campaigns on HIV protection featuring posters and adverts. Initially as STOP AIDS, then later as LOVE LIFE – STOP AIDS, and since 2005 as LOVE LIFE. Since 2011, the campaign has also raised awareness about other sexually transmitted infections (STIs) and safer sex.
The aim of LOVE LIFE is to promote the sexual health literacy and risk awareness of young people in Switzerland who are, or will soon be, sexually active. Since 2024 the campaign has focussed on personalised recommendations on protection and testing for HIV, STIs, and hepatitis B and C. The central tool for this is the Safer Sex Check. Since 2026 the campaign has specifically targeted adolescents and young adults aged between 16 and 26.