The campaign "LOVE LIFE - no regrets" shows how attractive it is to consciously protect yourself from sexually transmitted infections. At the centre is the LOVE LIFE Manifesto with its three statements "I love my life. I live it to the full., "I love my body. That’s why I protect it." and " I have no regrets. And I’ll keep it that way.” Responsible behaviour means adhering to the proven Safer Sex rules.